S09E12 · EP 188
season 9 · 2013-01-24
Customer Loyalty
written by ? · directed by Kelly Cantley · 4.19M viewers · image The Office Wiki (CC BY-SA)

Episode DNA

22 scenes · 4 threads
absurd 17%cheerful 10%scheme 9%awkward 9%tense 7%sad 7%misunderstanding 7%humiliation 6%rivalry 4%tender 3%

Story threads over runtime

click a block to open the scene
0:005:0010:0015:0020:00
A · Dunder Code prank
B · Youth Task Force
C · Jim's Athlead struggle
D · Dwight vs Darryl
01

Every scene

22 scenes · our breakdown
1 ▸ 00:00
1 · Dunder Mifflin office and warehouse · act1Dwight finds the letter

Dwight discovers a letter from Robert Dunder about a hidden treasure and begins following clues.

00:00–02:21scheme · investigation
2 · Dunder Mifflin office · act1Nellie's Youth Task Force

Nellie creates a Youth Task Force with Pete and Erin to boost social media.

02:21–03:27scheme
3 · Dunder Mifflin office · act1Jim excited for recital

Jim is excited to see Cece's ballet recital and shows off her move.

03:27–03:31
4 · Dunder Mifflin office · act1Dwight mocks Athlead

Dwight mocks Jim's company Athlead and fears losing employees.

03:31–04:16rivalry · obsession
5 · Dunder Mifflin office · act1Pam asks about mural

Pam asks Angela about the mural design she submitted with the Senator's help.

04:16–05:03
6 · Dunder Mifflin office · act1Jim stuck in Philly

Jim calls Pam to say he's stuck in Philadelphia and can't make the recital.

05:03–06:01
7 · Dunder Mifflin office · act1First real like

Nellie realizes Pete and Erin are attracted to each other and regrets pairing them.

06:01–06:06misunderstanding · scheme
10 · Dunder Mifflin office · act1Loyalty meeting

Dwight holds a meeting about loyalty, and Nellie discusses relationship loyalty.

08:51–10:09rivalry · misunderstanding
11 · Ballet recital · act2Pam gets mural call

Pam's phone rings during Cece's recital, and she learns she got the mural job.

10:09–10:52coincidence
12 · Dunder Mifflin office · act2Dwight tries to convince Darryl

Dwight tries to convince Darryl to stay at Dunder Mifflin, but Darryl refuses.

10:52–11:22rivalry
13 · Dunder Mifflin office · act2Nellie plans to separate

Nellie decides to shut down the Youth Task Force to keep Pete and Erin apart.

11:22–13:05scheme · misunderstanding
14 · Meeting room · act2Jim misses call

Jim misses a call from Pam during a meeting and learns Cece did well.

13:05–13:19
15 · Delivery truck · act2Dwight drives Darryl

Dwight tricks Darryl into a paper delivery to show him the fun of the job.

13:19–13:40scheme · pursuit
16 · Dunder Mifflin office · act2Nellie regrets kiss

Nellie realizes Andy treated Erin poorly and regrets kissing Toby.

13:40–14:28misunderstanding · secret_exposed
17 · Fast food restaurant · act2Milkshake prank

Dwight throws a milkshake at an employee as a prank, but Darryl steals the keys.

14:28–15:24humiliation · escalation
18 · Dunder Mifflin office · act2Pam shows failed video

Pam shows the failed recording of Cece's recital to coworkers, revealing she missed it.

15:24–16:08humiliation
19 · Fast food restaurant · act2Dwight gets hit

Dwight is hit with a milkshake by another driver after cleaning up.

16:08–16:23comeuppance · humiliation
20 · Dunder Mifflin office · act2Nellie reassembles task force

Nellie decides to reassemble the Youth Task Force despite objections.

16:23–17:15scheme
21 ▸ 17:15
21 · Dunder Mifflin office · act2Dwight laughs alone

Dwight laughs to himself in the office, surprising Darryl.

17:15–17:42
22 · Jim's location and Dunder Mifflin office · act3Jim and Pam argue

Jim and Pam argue on the phone about the missed recital and their struggles.

17:42–20:55misunderstanding · escalation
23 · Dunder Mifflin office · act3Pam breaks down

Pam breaks down in the office, and Brian comforts her.

20:55–21:04
24 · Unknown location · tagMilkshake video

Teens watch a video of Dwight getting hit with a milkshake.

21:04–21:24humiliation
03

Same DNA

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Episode facts

Wikipedia · Wikidata
Aired
2013-01-24
Overall
#188
Writers
Director
Kelly Cantley
Viewers
4.19M (US)
Pace
143 words/min · 100 questions

Where to watch

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In this episode

DS
Dwight Schrute184 episodes · drives 491 scenes
PB
Pam Beesly184 episodes · drives 289 scenes
JH
Jim Halpert184 episodes · drives 443 scenes
NB
Nellie Bertram33 episodes · drives 32 scenes
PM
Pete MillerJake Lacy21 episodes · drives 10 scenes
EH
Erin Hannon98 episodes · drives 66 scenes
DP
Darryl Philbin119 episodes · drives 61 scenes
AM
Angela Martin184 episodes · drives 78 scenes