S06E12 · EP 98
season 6 · January 19, 1995
The Label Maker
written by Alec Berg · Jeff Schaffer · directed by Andy Ackerman · 36.2M viewers · image Seinfeld Wiki (CC BY-SA)
Episode DNA
18 scenes · 6 threadstense 20%scheme 19%absurd 15%social rule violation 10%awkward 10%misunderstanding 7%tender 3%pursuit 3%chaotic 3%escalation 3%
Story threads over runtime
click a block to open the scene01
Every scene
18 scenes · our breakdown1 · Comedy Club · cold_openStand-up Comedy
Jerry talks about sports teams
00:02–00:35social_rule_violation · escalation2 · Jerry's apartment · act1Super Bowl Tickets
Jerry tries to give away tickets
00:35–02:21lie · scheme5 · Monk's Cafe · act1Meeting Scott
George meets Bonnie's roommate Scott
04:41–05:13social_rule_violation · misunderstanding6 · Jerry's apartment · act1Risk Game
Kramer and Newman play Risk
05:13–05:22scheme · lie7 · Jerry's apartment · act2Newman's Risk Game
Newman and Kramer play Risk
05:22–07:29scheme · escalation8 · Jerry's apartment · act2Wedding Postponed
Kramer tells Jerry the wedding is postponed; George suggests de-gifting the tickets
07:29–08:09misunderstanding · social_rule_violation9 · Jerry's apartment · act2Jerry Calls Tim
Jerry calls Tim Whatley to ask for the tickets back
08:09–08:41scheme · misunderstanding
10 ▸ 08:4110 · Monk's Cafe · act2Newman's Ticket
Newman tells Jerry he's going to the Super Bowl with Tim Whatley
08:41–09:33social_rule_violation · escalation12 · Monk's Cafe · act2Roommate Anxiety
George obsesses over Bonnie's male roommate
10:08–10:54obsession · social_rule_violation13 · Jerry's apartment building · act2Elaine Goes Upstairs
Elaine gets invited to Tim Whatley's apartment
10:54–11:16scheme · escalation14 · Jerry's apartment · act2Label Maker Clue
Elaine makes a comment about labels to Tim
11:16–11:26coincidence · escalation15 · Monk's Cafe · act2Newman's Invitation
Elaine tells Jerry she's going to the Super Bowl with Tim Whatley
11:26–13:07scheme · misunderstanding19 · Bonnie's apartment · act1Risk and Super Bowl
Kramer and Newman continue their Risk game
13:32–13:51misunderstanding · social_rule_violation21 · street · act1Scott Moves Out
Bonnie tells George she asked Scott to move out
14:25–14:44scheme · escalation22 · Bonnie's apartment · act2Consequences
Jerry and George discuss the implications of Scott moving out
14:44–16:37misunderstanding · social_rule_violation24 · Street · act2Super Bowl Seats
Jerry and Newman sit together at the Super Bowl
16:41–16:55pursuit · scheme27 · Subway · act3Ménage à Trois
George proposes a ménage à trois to Bonnie
19:29–21:16scheme · pursuit28 · Whatley's apartment · act3Freebies
Newman tells Jerry about the freebies from undelivered boxes
21:16–21:59confession · seduction03
Same DNA
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Episode facts
Wikipedia · Wikidata- Aired
- January 19, 1995
- Overall
- #98
- Writers
- Alec Berg · Jeff Schaffer
- Director
- Andy Ackerman
- Viewers
- 36.2M (US)
- Pace
- 141 words/min · 149 questions
Read more
Where to watch
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On Reddit
r/seinfeld- I just watched s6 e12 "the label maker".... Do you think George did the ménage?▲ 242 · 51 comments
- The Label Maker: Somehow missed this joke later in the episode the hundred times I've seen it till now▲ 168 · 9 comments
- What do you think became of George at the end of The Label Maker? ▲ 161 · 103 comments
- Elaine crying while arguing with Tim Whatley about the label maker, is the only time in the series that I myself want to cry. She’s just so ▲ 47 · 9 comments
In this episode
Jerry SeinfeldJerry Seinfeld156 episodes · drives 890 scenes
George CostanzaJason Alexander154 episodes · drives 743 scenes
Elaine BenesJulia Louis-Dreyfus156 episodes · drives 430 scenes
Tim WhatleyBryan Cranston5 episodes · drives 4 scenes
Cosmo KramerMichael Richards147 episodes