S04E05 · EP
Episode DNA
15 scenes · 4 threadsStory threads over runtime
click a block to open the sceneEvery scene
15 scenes · our breakdownMichael leads the office in brainstorming a Dunder Mifflin commercial.
00:00–03:11scheme · social_rule_violationDwight explains his Second Life avatar to Jim.
03:11–04:53obsession · impersonationMichael criticizes the Nashua branch's commercial but learns only the ending can be changed.
04:53–06:14petty_grievance · rivalry
4 ▸ 06:14Andy asks Jim for advice on advancing his physical relationship with Angela.
06:14–06:22seduction · avoidance
5 ▸ 06:22Michael complains to Ryan about the ad team and pitches his cereal restaurant idea.
06:22–07:58misunderstanding · petty_grievanceMichael fires the ad team and bets David Wallace he can make a better commercial in-house.
07:58–09:06bet · schemeMichael assigns roles for the in-house commercial.
09:06–10:54scheme · social_rule_violation
8 ▸ 10:54The office rehearses a jingle but Darryl criticizes it as not a real rap.
10:54–11:38misunderstanding · humiliation
9 ▸ 11:38Jim shows Pam his Second Life avatar used to spy on Dwight's virtual activities.
11:38–12:56impersonation · obsession
10 ▸ 12:56Darryl quits the commercial after Michael rejects his musical input.
12:56–13:43petty_grievance · escalationPhyllis returns crying after being thrown out for pestering Sue Grafton.
13:43–15:18humiliation · social_rule_violationPam recounts staying late to edit the commercial with Michael and Dwight.
15:18–15:52Andy excitedly tells Jim about making out with Angela, who called him D.
15:52–16:50misunderstanding · seductionMichael sends the commercial to corporate and later announces its rejection.
16:50–17:38bet · comeuppanceThe office watches both the corporate and Michael's director's cut commercials.
17:38–20:38rivalry · comeuppanceSame DNA
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Episode facts
Wikipedia · Wikidata- Aired
- 2007-10-11
- Writers
- Director
- Ken Whittingham
- Viewers
- 8.87M (US)
- Pace
- 131 words/min · 51 questions