S04E05 · SCENE 1/15 · 00:00
Launch Party (1) · Dunder Mifflin office
Brainstorming the commercial

Michael leads the office in brainstorming a Dunder Mifflin commercial.

00:00→03:11
in the episode · 3m 11s · S04E05

What happens

00:00–03:11

Michael introduces the idea and staff suggest concepts like dancing babies. Michael tries to remember a jingle lyric.

WhereDunder Mifflin office
DriverMichael
Positioncold_open · setup
ThreadCommercial production

Key lines

from this scene
00:14

and they are even sending up a professional ad company to help us make it later. So it's not too shabby.

01:55

Kind of a less urban Aunt Jemima.

02:20

I mean, when I tell people that I work at Dunder Mifflin, they think that we sell mufflers or muffins or mittens or...

02:29

And frankly all of those sound better than paper, so I let it slide.

More quotes on the The Office Wiki →

Scene DNA

weights 0–1
awkward0.7
scheme0.6
social rule violation0.4
chaotic0.3
rapid back and forthargument

Beats

00:22Michael sings jingle incorrectly

Scene in the episode

00:00–03:11
A · Commercial production
B · Dwight vs website
C · Michael's party plans
D · Andy pursues Angela

Clips from this episode

fan uploads · YouTube · matched by frame
The Dunder Mifflin Commercial Song - The Office US · The Office
The Office - Shrek I'm a donkey! · UserException

Who's in it

MS
Michael Scott152 episodes · drives 1262 scenes
PL
Phyllis Lapin17 episodes · drives 15 scenes
AB
Andy Bernard151 episodes · drives 333 scenes
SH
Stanley Hudson184 episodes · drives 16 scenes
OM
Oscar Martinez173 episodes · drives 47 scenes
KM
Kevin Malone184 episodes · drives 56 scenes
CB
Creed Bratton184 episodes · drives 9 scenes

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