The episode opens with a chaotic scene at Geezer Rock as Homer screams and tires screech.

Kent Brockman reports on Geezer Rock's designation as a national landmark.

Geezer Rock is officially designated a national landmark, with family banter.

Mr. Burns complains about Geezer Rock and the tourists it attracts.

Lisa is introduced to read a poem at the Geezer Rock ceremony.

Geezer Rock collapses as the ceremony takes place.

Characters react to the destruction of Geezer Rock and Mr. Burns' apparent death.

Lisa considers publishing her poem as a newspaper.

Mr. Burns explains how he survived being crushed.

The town mourns Mr. Burns, but the news criticizes him.

Mr. Burns decides to buy all media outlets to improve his image.

Lisa delivers the first edition of her newspaper, The Red Dress Press.

Lisa's newspaper receives positive feedback and subscriptions.

Lisa hires staff for her newspaper, and Mr. Burns is revealed to be alive.

Mr. Burns buys a radio station and Bart draws a caricature.

Mr. Burns completes his takeover of all media outlets in Springfield.

Mr. Burns watches a televised debate about himself.

Lisa publishes an editorial criticizing Mr. Burns.

Mr. Burns tries to bribe Lisa with ponies to sell her paper.

Mr. Burns threatens Lisa, and a helicopter crash occurs.

Lisa's staff quits, and Mr. Burns cuts the power.

Mr. Burns uses a mimeo machine and calls for the League of Evil.

Mr. Burns tries to get information about Lisa from Homer.